Yes, Virginia, that's really a bunny-rabbit in a refrigerator. No, it's not a curb-side fridge.
"Why is he in there?!" you ask? Why are you asking me -- do you think I put him in there? Well, if you must know (and who the hell doesn't?) the article reads:
Contented Bunny Demonstrates How Air-Conditioning Works In Modern Ice Refrigerator
A black and white bunny with big gentle eyes and a contented expression attracted more attention at the recent Chicago furniture show than did all the modern sofas and transparent plastic tables shown for the first time.
Sheesh, what bunny wouldn't be more interesting than sofas and plastic tables? Oh, but you see, this is 1943. Apparently plastic tables, transparent or no, are all the rage. But they still can't out-do a bunny in a fridge, you say?
Hey, wait... It's 1943, there's a war on... Is that bunny for eating?
The bunny, prominently featured as "the Contented Rabbit," inhabited the food compartment of a new Coolerator ICE Refrigerator and looked out at the passing throng from a window in its door.
Why shut an innocent live rabbit in in a refrigerator? Because the Contented Rabbit demonstrated to the public in this dramatic manner that there is a constantly-changing flow of pure, fresh, properly-conditioned air within the food compartment of an Ice Refrigerator. If this were not so, the rabbit could not live in the tightly closed food compartment. He would suffocate for lack of air.
Click the scan to read the rest.
From Modern Woman Magazine
, "a magazine published by the ice industry", George M. Wessells, Publisher, Volume 12, Number 2, copyright, 1943.
Labels: appliances, bunny rabbits, ephemera, vintage magazines, weird, weird ads