To the seller of these vintage salt & pepper shakers, I say, "I think ewe are wrong; these are not deer but sheep." The wise owls in the background concur.
I'm not sure what's up with the "over 40" in quotes business... But I guess the overall intent of this ad is to remind women that though they be barren & undesirable they are not useless; old sad-sacks can create gay floral arrangements for much prettier persons & for parties they are too poor to throw themselves.