From the Infomercantile: Bronk's Package Store. It was located in downtown Fargo, at the intersection of Old US 10 and Old US 81, guaranteeing any off-the-interstate traveller would drive by it. Still not enough attention? Slap a bajillion rustic cowboy things stolen off the set of a 60s TV western, and you'll be in business. Sadly, it was gone by the time I was of age.