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Archive for ‘Modern Woman Mondays’

January 23rd, 2012

Modern Woman Mondays: Shopping With Points

by Deanna aka Pop Tart

I’m guessing from this vintage ephemera set I’ve listed that Emling Products was, if not like S&H Green Stamps, operating some sort of point rewards system for shoppers back in the day. I don’t know anything about Emling. If you do, please share!

A vintage Seasons Greetings holiday card with poinsettias on the front. Inside it reads:

Greetings:

Just as friendship grows and flourishes at the Holiday Season, so it is our sincere wish that our business relationship shall grow in mutual understanding and strength.

Best of everything for Christmas and New Year’s.
From the EMLING “Business Family”

I think it might be a Gibson greeting card — on back: E. 63, made in USA, what looks like a G.Co. It’s one of those “money” sized greeting cards, measuring roughly 8 by 3 1/2 inches.

Tucked inside, a gift certificate for “Five Hundred Merchandise Points” which reads as follows:

You may use these points at any time to obtain merchandise listed in our point catalogue. Ask your Emling representative for our point catalogue.

When you purchase Emling Products your representative will give you additional point coupons throughout the year.

Gift certificate measures approximately 8 by 3 1/2 inches. At the bottom of the paper gift certificate: copyright GOES 417.

January 16th, 2012

Modern Woman Mondays: Stars & Stripes Forever

by Deanna aka Pop Tart

An original 1940s candid 8 X 10 photograph taken by Joseph Jasqur of Betty Brown, a contestant at one of the Miss Victory contests held at the Hollywood Canteen during World War Two. Via.

January 9th, 2012

Ding Dong, Avon Calling

by Deanna aka Pop Tart

Vintage Avon ads from 1953.

October 31st, 2011

Modern Woman Monday: About Those Smiles…

by Deanna aka Pop Tart

The November 1964 cover of ‘Teen is covered in America’s Smile Queen contestants. Can you guess the winner? Nope, me neither. But I am intrigued…

I also want to know more about Why Boys Lose Interest In Girls. We may never know — unless we can get a copy of the vintage magazine to read. Is it due to poor smiles? Or do they mean this is a more significant way, as in the loss of interest in girls combined with the increase of interest in boys?

October 24th, 2011

Modern Woman Mondays: Gelatin Edition

by Deanna aka Pop Tart

After WWII and continuing through the 1960s, an emphasis on kitschy culinary arts kept little women busy in their places: the kitchen. How else do you explain the Joys Of Jell-O?

Perhaps the best thing about the miracle of gelatin based foods was the fact that, other than boiling water, one didn’t ruin their makeup in the heat. No, I don’t think the best thing was food stuff themselves… So bright, yet so wrong. Vegetables? Waldorf Salad? Shrimp?! Even the photos of the desserts make my teeth hurt. …Although that Jell-O and ice cream gum-drop number might be worth it. For more on the miracle of gelatin foods, check out Retro Mimi (my interview with her here) and my Things Your Grandmother Knew blog.

October 17th, 2011

Modern Woman Mondays: Bored Housewife Edition

by Deanna aka Pop Tart

Estell and Patsy were ahead of their house cleaning – and ahead of their time, for certainly they ought to have had their own television show.

Photo via Lynnstudios.

October 10th, 2011

Modern Woman Mondays: Women Need Iron

by Deanna aka Pop Tart

A woman’s work is never done. Check out my other blog, Things Your Grandmother Knew for help with the housework. Photo of Ava Gardner via.

September 26th, 2011

Modern Woman Monday: The Airplane Exercise

by Deanna aka Pop Tart

A purely gratuitous photo of three women doing the airplane exercise pose in. Just too classic to ignore.

(Found in 1962′s Royal Canadian Air Force Exercise Plans for Physical Fitness; more images there.)

September 12th, 2011

Modern Woman Monday: Beauty Is As Beauty Does

by Deanna aka Pop Tart

Electric Beauty, 1939, by Horst P. Horst .

August 15th, 2011

Modern Woman Monday: You Want Fries With That Shake?

by Deanna aka Pop Tart

A vintage negative of a 1950s drive-in waitress.