It’s Not What Ruth Says

It’s the look on her face that says volumes. Does Ruth really love these dolls? I don’t think so. …Or maybe Ruth just isn’t my friend. Another page from a 1930 Billy & Ruth catalog.

Modern Woman Mondays: Shopping With Points

I’m guessing from this vintage ephemera set I’ve listed that Emling Products was, if not like S&H Green Stamps, operating some sort of point rewards system for shoppers back in the day. I don’t know anything about Emling. If you do, please share!

A vintage Seasons Greetings holiday card with poinsettias on the front. Inside it reads:


Just as friendship grows and flourishes at the Holiday Season, so it is our sincere wish that our business relationship shall grow in mutual understanding and strength.

Best of everything for Christmas and New Year’s.
From the EMLING “Business Family”

I think it might be a Gibson greeting card — on back: E. 63, made in USA, what looks like a G.Co. It’s one of those “money” sized greeting cards, measuring roughly 8 by 3 1/2 inches.

Tucked inside, a gift certificate for “Five Hundred Merchandise Points” which reads as follows:

You may use these points at any time to obtain merchandise listed in our point catalogue. Ask your Emling representative for our point catalogue.

When you purchase Emling Products your representative will give you additional point coupons throughout the year.

Gift certificate measures approximately 8 by 3 1/2 inches. At the bottom of the paper gift certificate: copyright GOES 417.

Frederick’s Wouldn’t Scalp You

“If you can tell it from your own hair… Send it back!” If you can’t tell wigs from your own hair, please don’t scalp yourself and send that back to Frederick’s Of Hollywood.

Sears Calling

Don’t you just love looking at your favorite catalog models? …Remember sneaking them into the bathroom for a little dreamy privacy, and — what? You didn’t get that way over the latest telephone models from American Bell and GTE?

Not the Flip-Phone or the Fashion Plate? Not even the Princess telephone?!


I guess I’m just weird that way.

Two pages from the Fall-Winter 1983 Sears catalog.