Modern Woman Monday: Eat Gelatin, Don’t Wiggle Like It

Sure, women should have a little wiggle and jiggle — but not too much. A vintage weight loss promotional booklet from Knox: Mrs. Knox’s Be Fit Not Fat

“This Candy Must Taste As Good As Or Better Than Your Favorite Candy Or Your Money Back!”

And they guarantee you’ll lose weight too!

Another scan from that 1954 issue of People Today, this time an ad (one of the few advertisements in the magazine) for Kelpidine Candy. There was a gum too.

“Kelpidine” doesn’t sound tasty, but it’s not as unfortunate a name as Ayds weight loss candy.

Anyway, People Today is rather a mini-men’s mag, so I feel rather weirded-out that the ad depicts a “fat chick.” If this was a February issue of the publication, I’d be convinced guys were supposed to give their fat wives a box of Kelpidine for Valentine’s Day.

But I guess the guys were just supposed to buy her weight-loss candy “just because.”

Modern Woman Mondays: 52 Pick-Up For Realz

In that 1940s Hint Hunt tips booklet,  the “easy and inexpensive trick for reducing” literally is playing a game of 52 pick-up — complete with graphic.