And they're proud of it too.

Boye Needle Company proclaimed "Girls Like Boye's" and proffered a tee-shirt which read "Every Girl needs a Boye" on the back cover of
McCall's Needlework & Crafts, Spring 1978 issue.
Thinking I just might be willing to kill for one of those shirts, I did
a search at eBay for Every Girl needs a Boye -- and finding just one (irrelevant) result, do you know what eBay suggested I might have meant?
Did you mean... every girl needs a bone ?

Now that's funny. And redundant.
Labels: 1970s, crochet, embroidery, fashion, knitting, vintage ads, vintage advertising