Thursday, October 11, 2007

Amy Vanderbilt Success Program Ephemera

The Amy Vanderbilt Success Program For Women was a membership club, like the book of the month club, from Nelson Doubleday. According to this card from the Department Store Division (for the July Selection: Parties With A Theme), membership was run through department stores:
This card is not a bill. Charges for all purchases will be included in your regular statement from the Department Store through which you enrolled for membership.
Members were mailed the latest booklet along with Amy Vanderbilt's Newsletter -- which was several pages of ads.

This example is from 1971, and contains pitches for Pritt Glue Stick, Cutex lip colors, the Museum of Modern Art, and UNICEF Birthday Cards along with info on saving electricity, a recipe, and this interesting note on "Unusual Fabrics":
Whenever I go to Vermont, I try to stop at Putney to visit the home shop of Carol Brown which, for so many years, has featured Irish handwoven tweeds and other fascinating farbrics in materials by the yard, as well as clothing and furnishings. She also has Irish and Scottish shawls, throws, blankets, and stoles, including the delightful little blankets and throws from AVOCA in Ireland. I love the little knee rugs, 38'' x 54'', comfortable to throw over your legs if you're watching TV or to take to sit on at a picnic, or to keep you warm in an open car. Mrs. Brown has a little folder that tells about her shop and what she sells (she is very patient and understanding about selling by mail). Send her a postcard and ask for the folder, saying that you read about her in this newsletter. Her address is: Carol Brown, Putney, Vermont 05346.

This was all I could find on Carol Brown and her shop.

See also my CQ article on How To Be A More Interesting Woman.

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Blogger mweil said...

Hey, that's a really interesting ephemera item. Thanks for featuring it. I feature similar items, and I'm always looking for new areas of ephemera to cover.

October 12, 2007 11:36 AM  
Blogger Pop Tart & Mom said...

If you had your blogger profile turned to 'public' I could find your blog or site... I'd love to see it!

October 12, 2007 9:33 PM  
Blogger Grim said...

I came across 15 of Amy Vanderbilt's newsletters in an estate auction. They are for sale as a group on Amazon U.S. Site.

January 17, 2009 6:05 PM  

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